5/2/2023 0 Comments Layers lens studio![]() ![]() The updated Lens Studio, which is free desktop software, adds 3D Body Mesh, Cloth Simulation, and a Visual Effects Editor that make AR look and move more realistically. In addition to shopping, partners like Major League Baseball and Strava will now feed real-time scores and stats right into Lenses through Snap’s API. Snapchatters using these Lenses will get real-time product and pricing updates, and brands will see new analytics on Lens usage. For example, build a Lego kit together, wherever you are.īrands can soon seamlessly build AR Shopping Lenses by simply uploading their product catalogues and 3D product assets through the API in Business Manager. Eventually, Public Profiles will also enable businesses to integrate with the Map, adding more reach across the core tabs of the app.įriends can interact with each other through Lenses, from across the room or across the world. Snap has been beta testing this since July 2020. Now any partner can establish a permanent presence on Snapchat to showcase their best AR Lenses and Stories - plus a ‘Shop’ page where Snapchatters can browse and buy, which turns Snapchat into a new organic point of sale. Prada is tapping into new gesture recognition capabilities that let shoppers signal to the camera when they want to try on another item.Farfetch is reimagining retail using 3D Body Mesh and new voice-enabled controls, letting Snapchatters now say what items they’re looking to browse and try on in AR.Snap is introducing several new AR try-on experiences alongside fashion partners: Snap has added a new round of technically-advanced and fashion-forward features that make virtual shopping and ‘try-on’ experiences that much more realistic, accurate, and easy to use. This builds on the existing Scan capabilities, which can use the Snapchat camera to identify types of plants, dog breeds, wine bottles, car models, songs etc. ![]() Screenshop is a new Scan feature: When you Scan a friend’s outfit or your own saved photos, it helps you shop similar looks with recommendations from hundreds of brands.Scan matches what you see through the camera with relevant AR experiences. Now Snapchat is adding Scan to the home camera screen. Introducing Scan to the home screen + Screenshop for e-commerce Snap’s Spatial Engine within Lens Studio enables creators to build reactive, multi-faceted Lenses that leverage six degrees of freedom and hand, marker, and surface tracking, grounding Lenses in the physical world and realistically bringing AR creations to life. Through Lens Studio, creators can wirelessly push their Lenses to Spectacles directly for rapid testing and iteration, allowing creators to build and interact with their Lenses in real time. This powerful desktop application designed for augmented reality creators and developers is used to build and distribute Lenses across Snap’s AR platform. Spectacles are fully integrated with Lens Studio. Designed from a human-centric approach, Spectacles tap into the senses of sight, touch and sound to bring 3D Lenses to life. Not for sale and designed for creators, Spectacles enable augmented reality creators to discover new ways to fuse creativity and utility through immersive experiences built in Lens Studio. unveiled the next generation of Spectacles, its first pair of glasses that bring augmented reality to life. The announcements span three key areas - Augmented Reality, Developers and Creators. A core theme of the summit this year is also ‘utility’ - while these announcements are fun, they also deliver concrete business solutions for the partners, and utility for the community. This ultimately gives business and ad partners new ways to leverage Snapchat, from AR to Maps to Minis, to drive their businesses. These announcements will help deepen Snapchatter engagement across the services, onboard more developers and creators to power experiences its community loves. This year’s Partner Summit is the most comprehensive look at the company’s long-term vision for its camera- showcasing over a dozen new partnerships and partner-powered innovations that help people to express themselves, live in the moment, learn about the world, and have fun together. Rising Star Awards 2021 Entry Deadline - Monday, ENTER NOW held its third Snap Partner Summit virtually with a keynote address by co-founders Evan Spiegel and Bobby Murphy, as well as other team members from across the company, announcing new products and partnerships across developer, creator and augmented reality platforms. ![]()
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